Ghanaian actor and content creator Jeffrey Nortey has signed a 12-month brand ambassadorial deal with Robert and Sons Ltd, marking a new step in his expanding influence beyond the entertainment industry.
Under the agreement, Nortey will represent the optical services company as its brand face, leading campaigns across digital platforms as well as public engagements and promotional activations aimed at increasing visibility and strengthening customer engagement.
Known for his work in film, theatre, and online content creation, Nortey has also built a reputation for promoting health and wellness themes through his storytelling. His content often highlights lifestyle habits and encourages conversations around personal care, especially among young audiences.
This alignment between his advocacy-driven brand and the company’s focus on eye care and customer experience was cited as a key reason for the partnership.
His role is expected to help bridge the gap between the brand and a wider audience, leveraging his influence to promote awareness around eye health and related services.
Source: myjoyonline.com
